Jewellery Store with Auctions and Referral Rewards
Cullen Diamond Case Study
- Client
- Cullen Diamond
- Industry
- Retail (jewellery)
- Platform
- WooCommerce
- Services
- eCommerce
We built a WooCommerce store for Cullen Diamond, a certified lab-grown diamond manufacturer and jewellery seller. Custom features include seasonal online auctions, a referral programme that automatically issues discount codes, custom seasonal pricing, appointment booking for custom orders, and a moderated expert advice section.
About the client
Cullen Diamond manufactures, exports and sells certified lab-grown diamonds and diamond jewellery.
The challenge
- Appealing to premium customers, especially couples
- Running seasonal auctions and sales
- Rewarding referrals automatically
- Handling custom orders
Our solution
We designed the store in Adobe XD and built it on WooCommerce, with several custom modules for auctions, referrals and pricing.
- Auction moduleOnline auctions activated for seasons and festivals.
- Referral rewardsDiscount codes emailed automatically after two successful referrals, with usage rules.
- Seasonal pricingCustom pricing for season sales.
- AppointmentsBook an appointment for custom orders.
- Expert adviceGuest expert posts approved by admin before publishing.
Technology used
- WooCommerce
- WordPress
- CCAvenue
- Adobe XD
Results
- Auctions and seasonal sales run from the store
- Referrals rewarded automatically
- A premium design for an elite clientele
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How we delivered it
Design in Adobe XD
WooCommerce build
Custom auction, referral and pricing modules
Launch
Services used
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Frequently asked questions
Yes, with custom development or extensions, as with the auction module built here.
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