Social Media is a powerful way for businesses to reach target audience and make a long lasting impact! People browse, learn, follow and connect with brands on social media, so if you are not on platforms like Facebook, Instagram and LinkedIn, you are defnitely missing out!
Social Media Marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. Social Media Marketing requires an evolving strategy with measurable goals. It broadly includes the following:
1. Optimize and maintain your profile
2. Post relevant content in form of images, videos, reels and stories to keep followers engaged.
3. Respond to comments, shares and likes and monitor your reputation.
4. Create contests for your followers and visitors to participate in your social media profiles.
5. Host live videos to make announcements about products or provide updates.