Search Engines like Google and Bing contain Crawlers which are computer programs that scan through the content on the web and gather valuable data as per the search criteria.
We use SEO to optimize your website’s technical configuration, content relevance and link popularity so that the pages become easily accessible, more relevant and popular towards search queries. Because of this, the search engine raking improves and the website tops the search results that generates more traffic and eventually increases conversion rates.
Search Engine Optimization (SEO) targets unpaid quality traffic rather than direct or paid traffic. We do mutliple SEO related tasks like keyword research, link building and content creation etc.
However, getting results from SEO can take a long time and it requires significant investment to remain competitive. But in the long run, SEO improves the ROI. In reality, the amount of SEO outcomes and ROI is proportional to the amount of money, work, and time spent on it.
SEO promotes a higher degree of brand recognition amongst your potential clients. User experience is also a major Google raning factor and and important part of SEO.