In Pay-Per-Click or PPC type of internet marketing, the advertisers pay a fee for each time their online ads are clicked. Essentially, this is a method of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. A lot goes into building a winning PPC campaign. It involves ot of research and selecting the right key words, to organize those keywords into wl organized campaigns, to setting up PPC landing pages that are optimized for conversions. If your ads and landing pages are beneficial and satisfying to users, Google charges you less per click, resulting in higher profits for your business. So if you want to start using PPC, it’s important to start with the right team!
In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. The flat-rate model is particularly common to shopping engines.