Email Marketing is a practice of sending varioust types of promotional or informational content to a list of subscribers or users via email. This content may serve to generate leads, website traffic or product signups or purchases. You can create effective email marketing campaigns to tell a story, share news, deliver product and service information and drive sales with coupons and other offers.
Email marketing has become a popular marketing tool for business because it forces the user to take some kind of action. Email marketing can help businesses reach a wider audience, drive sales, recover abandoned carts and build a long lasting relationship with their customers.
This kind of marketing process can be fully automated with the help of a good email marketing tool. Modern email marketing focuses on consent, segmentation and personalization. Email service provider (ESP) is a software that helps you manage your email list, design and execute automated email marketing campaigns.