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Email Marketing is a practice of sending varioust types of promotional or informational content to a list of subscribers or users via email. This content may serve to generate leads, website traffic or product signups or purchases. You can create effective email marketing campaigns to tell a story, share news, deliver product and service information and drive sales with coupons and other offers.
Email marketing has become a popular marketing tool for business because it forces the user to take some kind of action. Email marketing can help businesses reach a wider audience, drive sales, recover abandoned carts and build a long lasting relationship with their customers.
This kind of marketing process can be fully automated with the help of a good email marketing tool. Modern email marketing focuses on consent, segmentation and personalization. Email service provider (ESP) is a software that helps you manage your email list, design and execute automated email marketing campaigns.
Success of your email marketing campaign depends on the quality of your email list. You must use list building strategies designed to attract your target audience.
Design each email and campaign to focus on one objective. Use your emails to build rapport with customers by sharing your expertise, giving them tips and insights they can value.
Track the performance of your campaigns by defining the right key performance indicators (KPIs).
Offer an incentive to gather email addresses. You can host a contest or a giveaway or simply offer a newsletter or product updates. You can also offer a checklist, e-book, white paper or any downloadable asset. Hence, a strong call-to-action is mandatory and copy writing is super important too.
The three most important email analytics are open rate, click-through rate and unsubscribers. Email analytics are critical as they provide specific clues to what you have been doing wrong. High open rates relates to good relationship with your readers. If your CTR is low, it means that your message is not targeted enough. Unsubscribers rate usually must be minimum for successful email marketing.
Always test your emails before sending. The most popular test for this is the A/B test. Optimize your subject lines, preheader text, email content, CTA, and landing pages through A/B tests. Place CTA in a visible place for your visitors to enable quick conversions. Add relevant images and ensure of creating visually appealing emails that are responsive too.