App Store Optimization

Mobile Apps Optimization

App Store Optimization

Just like websites are optimized to rank higher in any search engine results, mobile apps also need to be optimized to rank higher in an app store’s search results. This process is called App Store Optimization. The higher the rank in an app store’s search results, like Apple App Store, Google Play Store and Windows Store, the more visible it will be to your potential customers. This will in-turn increase the traffic to your app. 

The primary goal of this kind of optimization is to increase downloads and the number of loyal users. The first step to maximise your downloads is to make your app easily discoverable to users. Our team will first conduct  analysis on how your app performs against your competitors and how well it ranks in your category. Our team is dominated by engineers who understand how data and algorithms work. App stores rank each app on the basis of a variety of factors. By using optimal keywords, useful images and localized descriptions, your app can rank higher and drive more downloads due to this higher visibility. 

Keyword Analysis

Understand which keywords drive downloads to your app. Find out whether your app received more downloads from Generic or branded keyword searches.

Track Keyword rankings & monitor performance

Track and monitor actegory rankings for any app in the App Store and Google Play Store.

App Download and Revenue estimates

Get download and revenue estimates for any app in the App Store and Google Play Store.

Industry Specialized Web Experts at webtech-evolution

App Store Optimization consists of three key steps -

Keyword research and optimization

Conversion rate optimization and A/B testing

Tracking and improving (+ localizing)

App Store Optimization

Optimize App for App Store Listing

This can be achieved by optimizing your App Name, App Title, App Icon, App Screenshots and App Rating. Once people click through to your app store listing page, we need to ensure that they also download it or make a purchase. This part of ASO is known as Conversion Rate Optimization (CRO).

App Store Optimization Tools

ASO tools are used to make the keyword research more accurate for the target audience. Our team of experts uses the latest ASO tools like Adjust, ASOdesk, SearchMan etc. Most of these tools are paid tools and pricing plans may vary depending upon the number of tools you would like to optimize.

In App Store Tactics

A number of specific optimization areas within app stores, including Google Play and other app promotion platforms, can be targeted for updates, refinement, and ongoing optimization. Following are the core optimization items – App name, URL and subtitle, App keyword fields, App ratings and reviews and App downloads.

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